Logic would suggest that jewelers should target the market with the highest per-household spending on jewelry. If they followed that rule, they would miss out of some huge markets.
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Logic would suggest that jewelers should target the market with the highest per-household spending on jewelry. If they followed that rule, they would miss out of some huge markets.
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The number of U.S. jewelers with a website continues to rise modestly, but those who can actually sell product remains stubbornly low. In contrast, internet usage by U.S. shoppers – especially those who are most likely to buy diamonds and jewelry – continues to increase significantly.
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Driven by rising gold, platinum, and silver prices, jewelry producer prices rose by a double-digit level in April, as measured by the Jewelry Producer Price Index (JPPI).
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Tiffany & Co. is one of the most admired merchants in the jewelry industry, and it has earned that reputation rightfully. Not only has it shown the exceptional power of a store brand, but its financial results illustrate that retail specialty jewelers can operate profitably, even in a recessionary environment.
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American consumers continued to loosen their purse strings in February, and jewelry demand strengthened. This is a continuation of the healthy spending trend which began during the 2009 holiday selling season. February is important for jewelers, since Valentine’s Day, the second largest selling event of the year, occurs during the month.
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Total sales for Borsheim’s, Helzberg and Ben Bridge, Berkshire Hathaway’s three retail jewelry holdings, fell by 12 percent in 2009 versus the prior year, according to a filing with the Securities & Exchange Commission.
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The number of specialty jewelers in America declined by about 1.5 percent between March 2009 and March 2010. This rate dropped from the 1.9 percent total loss in jewelers during 2009. Both of these percentages represent comparable annual rates of decline.
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While a good management information system can provide detailed data about a jeweler’s sales by retail selling price, the segmentation of this data is arguably arbitrary.
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Harry Winston’s chairman Bob Gannicott characterized 2009 as “Annus Horribilis” in a recent investor presentation. It is no wonder: for the full year, total corporate revenues were down 32 percent, with mining sales down a dramatic 43 percent and retail sales down 20 percent. It was the first unprofitable year since the company began producing diamonds back in late 2003.
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Global polished diamond prices continued to rise in March 2010, according to the IDEX Online Global Polished Diamond Price Index. After languishing for most of 2009, this is the fourth consecutive month that polished diamond prices have risen. It is clear that this is a trend, and it is likely to be sustainable for the remainder of 2010.
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